What is Pueo?
The company name “Pueo” translates to owl in Hawaiian and is intended to convey company culture – wisdom and guardianship. The pueo is one of the various physical forms assumed by ʻaumākua (ancestor spirits) in Hawaiian culture. In Hawaiian culture ʻaumākua act as guardians to their families, guide, and protect them – not unlike the important role of management consultants to their clients. Often depicted with graduation caps and famed in the classic children’s story “Winnie the Pooh” the owl is an iconic representation of wisdom and knowledge. Critical to Pueo Business Solutions is their reliance upon knowledge gained through study, experience, and application.